论文目录 | |
| ACKNOWLEDGEMENTS | 第1-9页 |
| Abstract | 第9-11页 |
| 摘要 | 第11-14页 |
| CHAPTER I. INTRODUCTION | 第14-19页 |
| 1.1 Background of the Study | 第14-15页 |
| 1.2 Significance of the Study | 第15-17页 |
| 1.3 Organization of the Study | 第17-19页 |
| CHAPTER II. LITERATURE REVIEW AND THEORETICAL FRAMEWORK | 第19-34页 |
| 2.1 Literature Review on Advertisement | 第19-21页 |
| 2.2 Literature Review on Thematic Progression | 第21-32页 |
| 2.2.1 Basic Theory of Thematic Progression | 第21-27页 |
| 2.2.2 TP Patterns Proposed Abroad | 第27-29页 |
| 2.2.3 TP Patterns Proposed in China | 第29-32页 |
| 2.3 Theoretical Framework of the Study | 第32-34页 |
| CHAPTER III. RESEARCH DESIGH | 第34-37页 |
| 3.1 The Objective of the Analysis | 第34页 |
| 3.2 Data Collection | 第34-35页 |
| 3.3 The Procedures of the Analysis | 第35-36页 |
| 3.4 The Methods of the Analysis | 第36-37页 |
| CHAPTER IV. ANALYSIS OF TP PATTERNS IN ADVERTISEMENTS… | 第37-80页 |
| 4.1 Analysis of Thematic Progression Patterns in English Advertisements | 第37-60页 |
| 4.1.1 Beauty and Health Care Product | 第37-39页 |
| 4.1.2 Electric Appliance | 第39-42页 |
| · Automobile | 第42-44页 |
| · Garment | 第44-46页 |
| · Tourism | 第46-49页 |
| 4.1.6 Food and Drink | 第49-50页 |
| · Hotel | 第50-52页 |
| 4.1.8 House Selling and Renting | 第52-54页 |
| 4.1.9 Corporate Business | 第54-57页 |
| · Recruitment | 第57-60页 |
| 4.2 Analysis of Thematic Progression Patterns in Chinese advertisements | 第60-80页 |
| 4.2.1 Beauty and Health Care Product | 第60-61页 |
| 4.2.2 Electric Appliance | 第61-63页 |
| · Automobile | 第63-65页 |
| · Garment | 第65-66页 |
| · Tourism | 第66-68页 |
| 4.2.6 Food and Drink | 第68-70页 |
| · Hotel | 第70-72页 |
| 4.2.8 House Selling and Renting | 第72-73页 |
| 4.2.9 Corporate Business | 第73-76页 |
| · Recruitment | 第76-80页 |
| CHAPTER V. STATISTICAL ANALYSIS AND CONTRASTIVE STUDY... | 第80-95页 |
| 5.1 Summary of the TP Patterns Used in English and Chinese Advertisements | 第80-82页 |
| 5.2 Similarities and Differences between English and Chinese Advertisements | 第82-91页 |
| 5.2.1 Each TP Pattern Used in English and Chinese Advertisements | 第82-90页 |
| 5.2.2 Multiple-Rheme Pattern | 第90页 |
| 5.2.3 Parallel Structures with the Same Theme | 第90-91页 |
| 5.3 Distribution of TP patterns in Advertisements of Different Products CHAPTER VI. CONCLUSION | 第91-95页 |
| CHAPTER VI CONCLUSION | 第95-98页 |
| 6.1 Major Findings | 第95-96页 |
| 6.2 Theoretical Significance and Practical Implication | 第96-97页 |
| 6.3 Limitations of the Study and Suggestions for Further Research | 第97-98页 |
| REFERENCE | 第98-99
页 |
