论文目录 | |
| Abstract in Chinese | 第1-6
页 |
| Abstract in English | 第6-8
页 |
| Part Ⅰ Introduction: Culture, Language and Advertising | 第8-10
页 |
| Part Ⅱ Sociocultural Realities Reflected in Advertising Language | 第10-21
页 |
| 2．1 American Sociocultural Realities Reflected in Advertising Language | 第10-14
页 |
| 2．2 Chinese Sociocultural Realities Reflected in Advertising Language | 第14-20
页 |
| 2．3 Summary | 第20-21
页 |
| Part Ⅲ Gender-role Portrayals in Advertising Language | 第21-29
页 |
| 3．1 Gender-role Portrayals in the American Advertising Language | 第21-24
页 |
| 3．2 Gender-role Portrayals in the Chinese Advertising Language | 第24-28
页 |
| 3．3 Summary | 第28-29
页 |
| Part Ⅳ Cultural Values ”Home”, ”Relative Sentiments”, ”Individualism” and Other Ones Reflected in Advertising Language | 第29-34
页 |
| 4．1 Cultural Values ”Home”, ”Relative Sentiments” Reflected in the Chinese Advertising Language | 第29-31
页 |
| 4．2 Cultural Values ”Individual”, ”Individualism” and Other Ones Reflected in the American and Chinese Advertising Language | 第31-33
页 |
| 4．3 Summary | 第33-34
页 |
| Part Ⅴ Conclusion | 第34-35
页 |
| Appendices | 第35-45
页 |
| Bibliography | 第45-46页 |
