论文目录 | |
| ABSTRACT | 第1-6页 |
| 摘要 | 第6-12页 |
| Chapter Ⅰ Introduction | 第12-17页 |
| · Research Background | 第12-13页 |
| · Motivation, Purpose and Significance of this Study | 第13-15页 |
| · Structure of the Thesis | 第15-17页 |
| Chapter Ⅱ Literature Review | 第17-30页 |
| · Previous Researches on Advertising | 第17-23页 |
| · Definitions of Advertising | 第17-18页 |
| · Functions of Advertising | 第18-19页 |
| · Previous Studies on Advertising English | 第19-21页 |
| · Previous Studies on Auto Ads | 第21-23页 |
| · The Birth and Evolution of Critical Discourse Analysis | 第23-30页 |
| · The Birth of Critical Discourse Analysis | 第23-24页 |
| · What is Critical Discourse Analysis? | 第24-30页 |
| Chapter Ⅲ Research Framework of this Thesis | 第30-46页 |
| · Theoretical Framework of the Research | 第30-40页 |
| · Halliday's Systemic Functional Grammar | 第30-32页 |
| · Fairclough's three-dimension Model of CDA | 第32-38页 |
| · Some Critics of CD A and its Implication for the Present Study | 第38-40页 |
| · Introductions of some Key Concepts in the Framework of this study | 第40-45页 |
| · Ideology | 第40-41页 |
| · Personal Pronoun System | 第41-42页 |
| · Modality | 第42-44页 |
| · Intertextuality | 第44-45页 |
| · Methodology and Data Collection | 第45-46页 |
| Chapter Ⅳ Ideological Representation in English Auto AdvertisingDiscourse | 第46-74页 |
| · Ideologies Represented by Personal Pronoun System in English Auto Advertising | 第46-56页 |
| · Functions of Personal Pronoun System | 第46-48页 |
| · Features of the Use of Personal Pronoun System in Advertising Discourse | 第48-50页 |
| · Ideological Representation of Personal Pronoun System in English Auto Ads | 第50-51页 |
| · Empirical Study of Personal Pronoun System in English Auto Ads | 第51-56页 |
| · Ideologies Represented by Modality in English Auto Advertising | 第56-66页 |
| · The Ideological Nature of Modality | 第56-57页 |
| · Modality and its three Dimensions | 第57-60页 |
| · Grammatical Devices of Modality | 第60-61页 |
| · Empirical Study of Modality's Ideological Meaning in English Auto Advertising | 第61-66页 |
| · The Features of Modality Distribution in English Auto Advertising.53 | 第66页 |
| · Ideologies Represented by Intertextuality in English Auto Advertising | 第66-74页 |
| · Classifications of Intertextuality | 第66-67页 |
| · The Ideological Functions of Intertextuality | 第67-69页 |
| · Empirical Study of Intertextuality as Hegemonic Struggle in English Auto Ads | 第69-74页 |
| Chapter Ⅴ Conclusion | 第74-77页 |
| · Major Findings of the Thesis | 第74-75页 |
| · Limitations of the Thesis | 第75-76页 |
| · Suggestions for Further Study | 第76-77页 |
| REFERENCES | 第77-82页 |
| APPENDIX | 第82-87页 |
| ACKNOWLEDGEMENTS | 第87-88
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