论文目录 | |
| 摘要 | 第1-5页 |
| Abstract | 第5-10页 |
| 1 Introduction | 第10-13页 |
| 1.1 Background of the study | 第10-11页 |
| 1.2 The significance of the study | 第11-12页 |
| 1.3 The research method | 第12-13页 |
| 2 Corresponding Theory and Literature review | 第13-44页 |
| 2.1 The process of strategic management in the domestic market | 第13-16页 |
| 2.1.1 Research on the strategic management of the international market | 第13-14页 |
| 2.1.2 Entry features of the international market | 第14-15页 |
| 2.1.3 The framework of the international market entry strategy management process | 第15-16页 |
| 2.1.4 International market entry strategy | 第16页 |
| 2.2 Enterprise international market entry mode | 第16-30页 |
| 2.2.1 Enterprise international market entry mode | 第17-19页 |
| 2.2.2 International gradual process theory | 第19-21页 |
| 2.2.3 International Production Compromise Theory | 第21-23页 |
| 2.2.4 Enterprise international market entry mode | 第23-30页 |
| 2.3 Selection of target market | 第30-36页 |
| 2.3.1 Factors affecting the choice of target market | 第30-32页 |
| 2.3.2 The impact of Market Research on target market selection and market entry | 第32页 |
| 2.3.3 Selection of target market | 第32-35页 |
| 2.3.4 Target market entry timing | 第35-36页 |
| 2.4 Market development strategy of enterprise internationalization management | 第36-40页 |
| 2.4.1 Product mix and product line strategy | 第37-38页 |
| 2.4.2 Product mix and product line strategy | 第38-40页 |
| 2.5 An overview of analytical methods | 第40-41页 |
| 2.5.1 PEST analysis theory | 第40页 |
| 2.5.2 SWOT analysis theory | 第40-41页 |
| 2.6 IT consulting industry related concepts | 第41-44页 |
| 2.6.1 Definition of IT consulting industry | 第41-42页 |
| 2.6.2 Current situation of IT consulting industry | 第42-44页 |
| 3 Analysis on the feasibility of entering the Chinese market | 第44-70页 |
| 3.1 Favorable conditions for cooperation and exchanges between China and Indiaunder economic globalization | 第44-51页 |
| 3.1.1 The world economic environment | 第44页 |
| 3.1.2 World Trade Organization and its impact | 第44-46页 |
| 3.1.3 The gradual opening of economic policy in India | 第46页 |
| 3.1.4 Chinese western development strategy | 第46-47页 |
| 3.1.5 The geographical advantage | 第47-48页 |
| 3.1.6 The efforts of the two sides in the top and the industrial and commercial circles | 第48-50页 |
| 3.1.7 Great potential for cooperation between China and India | 第50-51页 |
| 3.2 Reasons for entering the Chinese market | 第51-53页 |
| 3.3 Necessity of India software IT enterprises to enter the Chinese market selection | 第53-56页 |
| 3.3.1 Lack of core technology, relying on low cost profit | 第53-54页 |
| 3.3.2 Software industry to outsourcing services, software products advantage | 第54页 |
| 3.3.3 Domestic information industry structure imbalance, the impact of the development of software industry | 第54-55页 |
| 3.3.4 Domestic and international market structure | 第55页 |
| 3.3.5 The flow of talent | 第55-56页 |
| 3.4 India software IT enterprises feasibility to enter the Chinese market | 第56-58页 |
| 3.4.1 Intention of cooperation between the two countries | 第56-57页 |
| 3.4.2 Complementarities between China and India | 第57页 |
| 3.4.3 Technology research and development between the two countries | 第57-58页 |
| 3.5 Analysis of competitive advantage of IT software industry in India | 第58-66页 |
| 3.5.1 Human capital factor | 第58-59页 |
| 3.5.2 Demand factors at home and abroad | 第59页 |
| 3.5.3 Related support industry | 第59-61页 |
| 3.5.4 Enterprise strategy, structure and competition analysis | 第61-64页 |
| 3.5.5 Opportunity analysis | 第64-65页 |
| 3.5.6 Government | 第65-66页 |
| 3.6 Analysis of Chinese consulting market | 第66-70页 |
| 3.6.1 Current situation of Chinese consulting market | 第66-67页 |
| 3.6.2 Characteristics of Chinese consulting market | 第67-68页 |
| 3.6.3 Chinese consulting market segmentation | 第68-70页 |
| 4 The process of entering the Chinese market of TCS | 第70-83页 |
| 4.1 Basic introduction of TCS | 第70-71页 |
| 4.2 Time to enter the Chinese market of TCS | 第71-73页 |
| 4.3 The goal of TCS's strategy to enter the Chinese market | 第73-75页 |
| 4.3.1 Market share | 第73-74页 |
| 4.3.2 Brand awareness | 第74页 |
| 4.3.3 Social contribution | 第74-75页 |
| 4.4 The implementation of TCS strategy to enter the Chinese market | 第75-78页 |
| 4.4.1 Product strategy | 第75页 |
| 4.4.2 Price strategy | 第75-76页 |
| 4.4.3 Sales strategy | 第76页 |
| 4.4.4 Propaganda strategy | 第76-77页 |
| 4.4.5 Organizational structure and management support | 第77-78页 |
| 4.5 TCS's problems in the Chinese market strategy | 第78-83页 |
| 4.5.1 Production | 第79-80页 |
| 4.5.2 Price | 第80-81页 |
| 4.5.3 Sales | 第81页 |
| 4.5.4 Promotion | 第81页 |
| 4.5.5 Organization structure | 第81-83页 |
| 5 Company development strategy optimization program in China | 第83-93页 |
| 5.1 SWOT analysis of TCS Company | 第83-85页 |
| 5.1.1 Strength | 第83-84页 |
| 5.1.2 Weakness | 第84页 |
| 5.1.3 Opportunity | 第84-85页 |
| 5.1.4 Threaten | 第85页 |
| 5.2 TCS company target market and market positioning | 第85-86页 |
| 5.3 TCS competitor analysis in the Chinese market | 第86-88页 |
| 5.4 TCS company development strategy optimization program | 第88-93页 |
| 5.4.1 Product optimization scheme | 第88-89页 |
| 5.4.2 Price optimization scheme | 第89页 |
| 5.4.3 Sales optimization program | 第89-90页 |
| 5.4.4 Propaganda optimization scheme | 第90页 |
| 5.4.5 Managing team optimization | 第90-93页 |
| Conclusion | 第93-94页 |
| REFERENCE | 第94-96页 |
| 致谢 | 第96-97页 |
