论文目录 | |
| ACKNOWLEDGEMENTS | 第1-7
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| ABSTRACT IN ENGLISH | 第7-8
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| ABSTRACT IN CHINESE | 第8-11
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| CHAPTER ONE INTRODUCTION | 第11-14
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| · General description of the study | 第11-12
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| · The need of the study | 第12-13
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| · Organization of the thesis | 第13-14
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| CHAPTER TWO LITERATURE REVIEW | 第14-20
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| · Research on advertisement translation | 第14-18
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| · The advertisement translation based on the functional equivalence theory | 第14-16
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| · The advertisement translation based on skopos theory | 第16
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| · The Advertisement Translation Based on Relevance Theory | 第16-18
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| · The application of adaptation theory | 第18-20
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| CHAPTER THREE THE THEORY OF ADAPTATION AND THE APPLICATION OF ADAPTATION THEORY ON ADVERTISEMENT TRANSLATION | 第20-44
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| · The general introduction of the adaptation theory | 第20-22
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| · Three properties of language | 第22-24
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| · The fundamentals of the adaptation theory | 第24-26
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| · The key notions of adaptation theory | 第24-25
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| · The relationship of two key notions | 第25-26
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| · Definition of the Adavertisemnt | 第26-28
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| · The characteristic of advertisement | 第26-27
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| · The function of Advertisement | 第27-28
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| · Linguistic features of advertisement translation | 第28-30
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| · The genre of advertisement | 第28
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| · The syntactic features of advertisement | 第28
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| · Lexical features of advertisement | 第28-29
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| · Rhetoric features in advertisement | 第29-30
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| · The application of adaptation theory on the advertisement translation | 第30-39
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| · Adaptation in the consumer’s mental world | 第31-32
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| · Adaptation to the consumer’s psychological motivation | 第32-34
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| · Adaptation to the consumer’s social world | 第34-35
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| · Adaptation to the consumer’s needs and desire | 第35-36
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| · Adaptation to the social settings and institutions | 第36
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| · Adaptation to the unique cultural expressions | 第36-37
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| · Adaptation to the consumer’s value system | 第37-38
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| · Adaptation to the Physical World | 第38-39
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| · Adaptation to linguistic reality | 第39-40
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| · Adaptation to associative meaning | 第40-41
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| · The different types of advertisement translation | 第41-44
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| · The advertisement of introduction | 第41-42
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| · The advertisement of sales | 第42-44
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| CHAPTER FOUR THE MODEL OF ADVERTISEMENT TRANSLATION | 第44-50
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| · The advertisement translation | 第44
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| · The model of advertisement translation | 第44-46
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| · Economy and clarity of advertisement translation | 第46-50
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| · Economy in advertisement translation | 第46-47
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| · Clarity in advertisement translation | 第47-48
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| · Differences between economy and clarity | 第48
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| · The summary of this chapter | 第48-50
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| CHAPTER FIVE CONCLUSION | 第50-52
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| · Summary of the thesis | 第50-51
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| · Limitations of the study and suggestion of the further research | 第51-52
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| BIBLIOGRAPHY | 第52-56页 |
