论文目录 | |
| 摘要 | 第1-5
页 |
| Abstract | 第5-10
页 |
| Chapter One Introduction | 第10-14
页 |
| · The general purpose of this study | 第10
页 |
| · Significance of the study | 第10-11
页 |
| · Originality and feasibility of the study | 第11-12
页 |
| · Methodology and data collection | 第12
页 |
| · Organization of the study | 第12-13
页 |
| · Summary | 第13-14
页 |
| Chapter Two Literature Review | 第14-23
页 |
| · Definition and function of advertising | 第14-15
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| · Classification of advertisements | 第15-16
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| · Components of printed advertisements | 第16-17
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| · Previous studies of advertising language | 第17-21
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| · Previous studies of advertising language at home | 第17-19
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| · Previous studies of advertising language abroad | 第19-21
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| · Summary | 第21-23
页 |
| Chapter Three Theoretical Foundation: Rhetorical Iconicity | 第23-35
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| · Iconicity theory | 第23-30
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| · Definition of iconicity | 第23-26
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| · Classification of iconicity | 第26-30
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| · Rhetoric study | 第30-31
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| · Iconicity as a rhetorical device | 第31-33
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| · Iconicity as a rhetorical device at different dimensions of advertising language | 第33-34
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| · Summary | 第34-35
页 |
| Chapter Four Imagic Iconicity in Advertising Language | 第35-58
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| · Phonological iconicity in advertising language | 第35-45
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| · Definition and classification of phonological iconicity | 第35
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| · Phonological iconicity in advertising language | 第35-45
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| · Summary | 第45
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| · Graphological iconicity in advertising language | 第45-58
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| · Definition of graphological iconicity | 第45-46
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| · Graphological iconicity in advertising language | 第46-57
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| · Summary | 第57-58
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| Chapter Five Diagrammatic Iconicity in Advertising Language | 第58-84
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| · Markedness iconicity in advertising language | 第58-63
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| · Definition of markedness iconicity | 第58-59
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| · Markedness iconicity in advertising language | 第59-63
页 |
| · Summary | 第63
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| · Quantity iconicity in advertising language | 第63-74
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| · Definition of quantity iconicity | 第63-64
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| · Quantity iconicity in advertising language | 第64-73
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| · Summary | 第73-74
页 |
| · Symmetrical iconicity in advertising language | 第74-84
页 |
| · Definition of symmetrical iconicity | 第74-75
页 |
| · Symmetrical iconicity in advertising language | 第75-83
页 |
| · Summary | 第83-84
页 |
| Chapter Six Conclusion | 第84-86
页 |
| · Summary of the whole study | 第84
页 |
| · Conclusions of this study | 第84-85
页 |
| · Limitations and future prospects of this study | 第85-86
页 |
| Bibliography | 第86-90
页 |
| Acknowledgements | 第90-91
页 |
| 攻读硕士学位期间的研究成果 | 第91页 |
