论文目录 | |
| Abstract in Chinese | 第1-5
页 |
| ABSTRACT | 第5-8
页 |
| Chapter 1 Introduction | 第8-13
页 |
| · Advertisement and Advertisement Translation | 第8
页 |
| · Reasons for Investigating Advertisement Translation and Translation in Light of Adaptation Theory | 第8-10
页 |
| · Research Questions | 第10
页 |
| · Academic Value and Pragmatic Significance | 第10-11
页 |
| · Organization of the Thesis | 第11-13
页 |
| Chapter 2 Advertisement, Advertisement Language and Advertisement Translation | 第13-19
页 |
| · The Definition of Advertisement | 第13-14
页 |
| · The Purpose and Function of Advertisement | 第14-15
页 |
| · The Linguistic Features of Advertisement | 第15-18
页 |
| · Lexical Features of Advertisement | 第15-16
页 |
| · Syntactical Features of Advertisement | 第16-17
页 |
| · Rhetorical Devices in Advertisement | 第17-18
页 |
| · Advertisement Translation | 第18-19
页 |
| Chapter 3 Major Cultural Differences between Chinese and English Advertisements | 第19-31
页 |
| · The Cultural Properties of Advertisement | 第19-22
页 |
| · The Definition of Culture | 第19-20
页 |
| · The Relationship between Culture and Advertisement | 第20-22
页 |
| · Cultural Differences in Chinese and English Advertisements | 第22-31
页 |
| · Collectivism versus Individualism | 第22-23
页 |
| · Past Orientation versus Future Orientation | 第23-25
页 |
| · Authority versus Fact | 第25-27
页 |
| · Modesty versus Superiority | 第27-28
页 |
| · Implicitness versus Directness | 第28-31
页 |
| Chapter 4 Adaptation Theory and Translation | 第31-42
页 |
| · Verschueren's Adaptation Theory | 第31-32
页 |
| · Adaptation in Translation | 第32-42
页 |
| · Choice Making and Translation | 第32-34
页 |
| · The Three Properties of Language and Translation | 第34-38
页 |
| · Variability and Translation | 第35-36
页 |
| · Negotiability and Translation | 第36-37
页 |
| · Adaptability and Translation | 第37-38
页 |
| · Verschueren's Four Angles of Pragmatic Investigation and Translation | 第38-42
页 |
| Chapter 5 The Application of Adaptation Theory to Advertisement Translation from the Perspective of Culture | 第42-69
页 |
| · Adaptation to the Consumer's Mental World | 第42-51
页 |
| · The Adaptability of Language to the Mental World | 第43-45
页 |
| · Adaptation to the Consumer's Psychological Motivation | 第45-47
页 |
| · Adaptation to the Consumer's Needs and Desires | 第47-51
页 |
| · Adaptation to the Consumer's Social World | 第51-57
页 |
| · The Adaptability of Language to the Social World | 第51-52
页 |
| · Adaptation to Social Settings and Institutions | 第52-54
页 |
| · Adaptation to Unique Cultural Expressions | 第54-57
页 |
| · Adaptation to the Physical World | 第57-61
页 |
| · Adaptation to the Attribute of the Product | 第58
页 |
| · Adaptation to the Natural Geography | 第58-61
页 |
| · Adaptation to the Linguistic Reality | 第61-69
页 |
| · Linguistic Reality | 第61
页 |
| · Adaptation to the Linguistic Reality of Advertisement | 第61-65
页 |
| · Adaptation to Associative Meanings | 第65-69
页 |
| Chapter 6 Conclusion | 第69-73
页 |
| · Summary of the Thesis | 第69-71
页 |
| · Limitations of the Study and Suggestions for Further Research | 第71-73
页 |
| Acknowledgements | 第73-74
页 |
| References | 第74-80
页 |
| 攻读学位期间的研究成果 | 第80
页 |
